SDCC 2013: Want to Meet Godzilla?
If you’ve been following the saga of the Godzilla viral marketing campaign, then you know it’s pretty epic thus far. Well, things are about to get crazier.
Apparently, the red letters appearing in titles of the different entries on the site reveal a passcode used for attendees of the 2013 San Diego Comic Con to check out the Godzilla Experience.
Directly from the event site:
Description
To receive your ticket to the Encounter, enter the secret password and reserve your time slot. Please note: this offer is open to Comic-Con badge-holders only, and you will be asked to present your badge before entry.
Legendary presents the Godzilla Encounter at San Diego Comic-Con® 2013. This is the ultimate Godzilla fan experience, bringing you closer to the King of the Monsters than ever before.
Be transported into the history of Godzilla and follow six decades of pop culture legacy through the backstreets of Tokyo. Then witness the legend reborn as you step into the world of the new Godzilla. Visit set pieces from the 2014 movie, unlock exclusive content and experience a thrilling close encounter with the creature itself.
San Diego Comic-Con® 2013 attendees may also visit the Legendary Booth (#3920) at the Convention Center for a chance to receive their Encounter Pass.
For those who are unable to attend San Diego Comic-Con® 2013, visit GodzillaEncounter.com to follow the event and download the Encounter app that will bring the experience to life.
Sounds pretty sweet to me. While Comic Con is certainly no stranger to viral marketing campaigns and other awesome stuff for fans, this may be one of the most in-depth fan experiences in quite some time. Though nothing will ever top the incredible fan experience brought on by the viral marketing campaign for The Dark Knight a few years back, it certainly looks as though Legendary and Warner Bros. are looking to recreate some of that same magic.
So are you going to Comic Con this year? You want to meet the King of the Monsters? If so, head over to this site and pick a date for your encounter. Use the code “serizawa” and pick a time. But be sure to hurry! Those slots are going to fill up very quickly.
Are you going to Comic Con? Did you sign up for your Godzilla Encounter? Let us know how it goes! For those of us not headed to beautiful San Diego for the Godzilla goodness, be sure to check out the Godzilla Encounter app on iTunes, and keep an eye on the Godzilla Encounter website. How cool is this viral marketing? Sound off in the comments!