Battle at the Box Office 2/6
While most people were at home watching the Super Bowl, Split stayed at the top at the box office for the third week in a row. The movie has made over $98 million so far and it’s M. Night Shymalan’s fifth highest grossing movie, behind The Village. It’s also outpacing the highest grossing horror movie of 2017, The Conjuring 2, and should pass it’s gross in the next weekend or two.
Rings took second with $13 million, the lowest of all three movies in the Ring franchise, and it didn’t have great word of mouth from audiences who saw it, so it could die off pretty quickly.
A Dog’s Purpose dropped to third with $10.5 million, putting it over $32 million for it’s two weeks out. The controversial video that hit the internet before the movie came out was deemed a fake by the ASPCA but the damage is probably done and it probably isn’t going to make quite what it’s studio wanted.
Oscar contenders Hidden Figures and La La Land rounded out the top 5, bringing their totals to over $119 million and $118 million respectively.
Way down in ninth place was the weekend’s other new release, The Space Between Us, which had the 11th worst opening in a movie debuting in 2,500 to 3,000 theaters alongside past bombs like Machete Kills and Legends of Oz: Dorothy’s Return with $3.8 million
In tenth place, another Oscar contender, Lion, expanded wide into 1,405 theaters and took in $3.7 million, making it’s total so far over $24 million.